Issue #7 - July 2008


Published by Dr. Timothy Gay, DC
Produced by Gunther Allen

 

This Issue Covers: "Recession proofing your business or practice"

Do or Do-Do:
7 Steps to Doing

By: Dr. Timothy J. Gay, DC

Dr. Timothy Gay

As we often do while working, we first think of things that we should be doing to achieve what we have deemed necessary in our lives to meet our goals and expectations. In many cases, there are invisible barriers that we put up and remain complacent towards making the crucial decisions.  We wait to the point of creating do-do in our practice and our lives.

Years ago, I learned a saying that I have used throughout life to move things along and not let the barriers or do-do…undo what needed to be done to accomplish and achieve my goals. That saying is simply, “Small problems require small solutions and large problems require large solutions.”  Why do we let the small problems fester into large problems before we look for the correct solutions?  We wait until we are stepping into do-do before we actually do. Sometimes, the easiest thing to do is the hardest.  

Step 1)
Recognize that there is a problem: Whether it is a personal problem, something that has happened out of your control, or a problem in the office, seeing it as a problem that needs to be addressed now is the first step. Over-thinking and not doing anything about the problem is common.  Like the bronze statue of “ The Thinker” by Rodin which, by the way, is still sitting in Paris and has been since 1902, is considered the icon of intellectual activity. It is a beautiful statue that has been duplicated both as a symbol and a satire.

Step 2)
Communication: Doctors with the highest communication skills seem to have the most successful practice and the ability to convey a message that people understand and are willing to embrace. Talking to concerned parties and finding an early path will help to defray any escalation of the problem.

Step 3)
Catching the problem early in the process: As a plant grows it changes and morphs into something larger and in some cases very different from its origin.  A lion cub at one point is small, unassuming and docile.  After the cub reaches a certain point, instincts, size and variables change it to a 450 pound bundle of predatory carnivore. The old saying, “There is an elephant in the kitchen that no one is talking about” rings true.  This is the area that we sit in do-do and let the problem continue to grow larger due to inaction.

Step 4)
Creating the strategy: Strategy is another way of saying get off the dime and start looking at ways to make changes. Change is the chasm between fear and the reality of doing. Fear is the overriding factor based on consequence of inaction and the pain that may come from the decision.  With the inability to change, we end up in do-do.
Set and establish parameters and goals with realistic timelines.

Step 5)
Implement in increments: The reason behind the fear is the anticipation of overwhelm.  Looking at the 3,000 foot vertical rock formation of El Capitan and deciding to make the climb is a formative task that requires tremendous planning and prior training in incremental steps.  Breaking down the problem into parts and putting action steps into place makes it easier to do.  The most effective way to put things into perspective and get things done is to put them in writing.  This will help you develop systems for implementing in increments.

Step 6)
Just Decide:  I have this sign in my personal office. Print one up and apply this simple principle. Early decision like early detection, is better than waiting and finding out it is too late and you had the opportunity to do. Instead you are experiencing the do-do effect.  If you wait to hear everyone else’s opinion and input about your decision, you will find that most of them will lead you out of a do and implement path into a do-do - just think about it path.

How many times have you asked someone’s opinion and at the end of the conversation you find that you have moved away from your original thought and were taken completely off track, moving you further from your initial goal?

Step 7)
Learn from your mistakes: Caution is important, but calculated risk and some level of organization and planning is important, but not to ad nauseum.  If you know you need to do it, plan the action and do it. Do-do has a certain amount of stagnation to it based on the element of time.  For example: sour milk or moldy bread.

Let’s say you were given an assignment by your coach or mentor for sure ways to increase your practice. Your coach said that if you simply did what he asked of you, followed his advice, make an immediate decision and follow-through instead of procrastinating, that at the end of the year you could earn an extra 200K, would you do it?  The answer then lies within you.  If your answer is yes then you are considered a doer.  And, if your answer is no, then as the story goes: the wait and see attitude produces nothing and you will continue to look at the horizon of futility waiting for the sun to rise.

If you want to be a doer, make the choice right now. Get active in Chiropractic and start doing.  It is without a doubt more of what this profession needs.

Dr. Timothy J. Gay is a thirty-plus year veteran of Chiropractic health and wellness.  Dr. Gay is the founder of Ultimate Practice, as well as a national speaker, an author, and has numerous CD and video products for the chiropractic profession.  A highly respected and nationally recognized speaker, he holds many seminars around the country on a variety of topics. 

Dr. Gay can be reached at
1(866) 797-8366, or e-mail us at ultimatepractice@ultimatepractice.com.  For more information on Ultimate Practice, visit their website at www.ultimatepractice.com

The End Cup

Happy 4th of July

God Bless the USA

House Blend


Gunther Allen

Use your web presence to keep patients coming in during economic down-turns

By Gunther Allen

Whether we are in a recession or heading into one, the outcome is the same; you need more patient prospects to keep your business at its current levels. First of all, you need to find a good list of prospective patients that can be found on the Internet, purchased from a list broker or with a web site that is built to attract new business.

If you have a web site, make sure that it has the ability to gather lead generating information. Most websites spend too much attention to pretty graphics and great flash animation. Unfortunately, “flash and mirrors” will only go so far. You need to offer something on your web site that will draw people to fill out a form and give you their e-mail and phone numbers. There are several things that you can try like giving out free information, having drawings, chat forums, blogs or social networking. These are just a few ways to get people to come to your site and allow you to increase your pool of potential new clients.

You can use your web site to send out newsletters like we do with Practice Caffeine Ezine. Newsletters are a great way to stay in touch with the patients and customers that you already have and to help find new ones. Giving out helpful health tips, exercises to stay in shape, recipes and anything that will help inform the public about what you do, where you are located, and why you want them to stop by to see you. You don’t have to do a newsletter exclusively on the Internet, but you’ll find it to be much less expensive and easier to create. Once you calculate the costs of designing your mailers, print costs and of course the cost it takes to mail your newsletters, you’ll find out why people all around the globe are turning to the web to disseminate their information. It is the quickest and least expensive way to get noticed and generate new patients if you do it the correct way.

Espresso Shots

Surviving in a changing market

By William King

The market is always changing and in order to keep up with the changes you have to modify your own marketing techniques. The easiest way to stay ahead of the competition is not merely to make changes to what you already have but to keep adding something fresh. Every time you add something to your products and services you are creating new opportunities to increase your sales figures. Sometimes this can mean something as simple as adding some new useful information to your website. It may not sound like much but something as small as an information change can do the trick. That is nothing compared to what can be achieved by adding a new product or service. Making such additions helps you increase your customer base because you can appeal to new customers in addition to existing ones. Your existing customer base will become more loyal through repeat purchases and it is in your interest to have as many repeat customers as possible. You can also outdo your competition by bundling an older product or service with the new one and making a strong value addition to your latest offering.

 

...Continue here


Coffee Grinds

Coffee Grinds

A rich collection of brewed articles written by Dr. Timothy Gay, which have appeared in Chiropractic newspapers and magazines...

...Continue here

"We learn wisdom from failure much more than success. We often discover what we will do, by finding out what we will not do."

— Samuel Smiles

Upcoming Events


Sponsors of the July 19
Intensive Marketing Boot Camp
Seminar include:

Eon Systems

Foot Levelers

Seminar Schedule

2008 Ultimate Practice
Seminar Schedule

Seminars Date
Location

Seminar #4
Intensive
Marketing Boot Camp

SPEAKERS:
Dr. Mark Mandell, DC,
Dr. Timothy Gay, DC
& Dr. Garry Baldwin, DC

July 19
1 PM to
6 PM
MIXER:
6 PM to
7:30 PM

$99/doctor
$149/clinic

Naval Training Center Promenade
2640 Historic Decatur Meeting Rm 1
San Diego, California
Fill out your complimentary Practice Analysis

If you would like an opportunity to sponsor a seminar and reach our seminar audience, or would like to organize a seminar of your own - contact Wendy at 866.797.8366 or
e-mail her at the link below:

Tip of the Month

Building your practice in a stressed economy
(by Gunther Allen )

Today's economy has brought us many challenges, financially speaking. We now find ourselves living with gasoline costing more than $4.00 per gallon and it is predicted to rise.

Essentially, we have to do more with less and we have to be smarter with our financial resources. After determining your budget, check out these 10 suggestions to help get you and your practice to be more penny-wise:

1. Plan ahead and do all of your errands in the same area all at once. Especially with the rising gas prices, don’t take two trips to the same place two days in a row if you can avoid it.

2. Replace your expensive forms of advertising with forms that are more cost effective. How about personally canvassing your community and handing out flyers? What a great way to introduce yourself to potential new patients!

3. Network with other chiropractors in your area and discover ways to collaborate and share the costs of advertising.

4. Start advertising in your community's Internet directories. They are much less expensive than the phone book, and more people are turning to the Internet to find businesses and services everday.

5. A recession proof practice is flexible and seeks opportunities where other companies see only doom and gloom. Function like a business person, but be a doctor.

6. To keep the patients that you already have make sure to build strong relationships. These bonds will last even through the toughest times.

7. Do not spend time in your office on world problems that you have little or no control over. Focus on the positve and your time will be better spent.

8. People will respond to things that they understand and as long as you focus on getting the "chiropractic word" out there you will find new patients.

9. Do you have your business card on you at all times? Make sure to hand them out wherever you go. The store, the ballpark, waiting for you car at the carwash, wherever you are!

10.Cut back on spending. Cre monthly budget and stick to it. Call Ultimate Practice for even more practice building tips!


"Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude."

—Thomas Jefferson


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