Issue #5 - Jan 2008
Published every other month


Published by Dr. Timothy Gay, DC
Produced by Gunther Allen, CPT

 

This Issue Covers: "New Starts in 2008"

Overcoming the Fear of Starting your Own Practice

by: Dr. Timothy J. Gay, DC

here are several steps that are necessary to developing and starting a new practice. The list is a long one that starts out with everything from leases and equipment to the paperclips that you will need at the front desk. Starting your practice is the most exciting time in your career.

Fear is always a factor, but this is still easier than eating insects or driving off a cliff backwards – just to prove that fear is not a factor for you ! The road blocks and barriers of starting your own practice are easily identified and can be conquered by simply making the decision to do and know - rather than think and plan.

Expanding your horizon starts with being ready to take on the responsibility of being a doctor and a business owner. Knowing the importance of both and being able to differentiate between the two will be the key to the success of your practice.

The business part has to do with learning how to negotiate, whether you are purchasing a building, leasing office space, becoming an independent contractor or an associate. Making sure that you have the right people involved that you trust will make this a great experience or one that you will write articles about later.

When you’re starting out, take the time to do “due diligence” on your location. Make sure that you have exclusivity for your usage. Find out what triple net in leasing means. Buying a building when you’re starting out in practice requires some serious financial backing making a lease a better option for most new practitioners. Make sure that you have a leasing agent that knows how to read leases; get an allowance for leasehold improvements, and hopefully some gratuitous rent from your landlord for signing a long term lease. The factors that make up leasing or buying a building obviously vary from state to state and location to location. Remember that location is the single most significant factor in starting your own practice.

There are several differences between buying an existing practice and starting your own. Starting your own practice and creating your own practice from scratch is by far more challenging and more rewarding than buying an existing practice. Naturally they both have distinct differences. Buying a practice may cost more, but there is cash flow that is coming in from the current patient base. Make sure if you buy an existing practice that you are buying one that has been established for a long time. The practice should not be based solely on a category or patient type. Look at the accounts receivable, patient accounts, goodwill, age of the equipment, furniture, computer systems and most of all the collections for the last four years and see if there is a down ward trend due to changes in the practice.

My preference is to start your own practice. Here are some of the underlying reasons: economically it is less expensive, you know what you have with no hidden surprises that may be uncovered later. When you buy someone else’s practice you are buying their personality and the possibility of patient drop off is a reality. You may be are inheriting staff members that are not loyal to you. There are many variations that you need to be aware of and these are just a few.

The next differentiation is whether to work for someone else as an associate or to have your practice with someone else as an independent contractor. Generally money is the issue that will be the determining factor in the decision that you make. The decision to be an associate for a certain amount of pay with a limited ability to be compensated more is a sure thing. Associates are guaranteed a salary and have the ability to learn on the job. The senior doctor should have learning and teaching processes to help the associate gain confidence and knowledge while working with the staff, the patients and learning the duties and business of running an office. This creates consistency and congruency for patients. The associate will be compensated at a higher level after he becomes more experienced and has the confidence to run the practice and understand the business as the right hand to the senior doctor.

The independent contractor comes into the practice with a different expectation- and that expectation is to pay a percentage of overhead expense to the senior doctor. Over head expenses may be based on the amount of money generated by the I.C. The senior doctor provides staff, rooms, some equipment, phones and some supplies that the I.C. uses and pays for through compensation from the patients. The practice is different because the independent contractor has no set hours and can practice differently than the senior doctor. In some cases that may cause some confusion for the patients and staff unless there are rules of engagement that are spelled out in the form of a contract or office policy to make sure that everyone is in full communication of what they are each responsible for.

These are just a few pieces to the puzzle of starting your own practice. There are many different scenarios of which you will be a part that can only be played out over time. Someone once said that “sometimes experience is the best teacher.” No truer words have ever been spoken. Don’t fear your future…you are bound to make some mistakes. Keep moving forward in your endeavor to pursue your biggest dream; that is to work for yourself and create your own destiny.




Starting Fresh - by Gunther Allen

Have you ever felt dissatisfied with where your career was? Do you feel like you are not going anywhere and just going through the motions? Have you ever felt like your practice was more of a burden than a source of joy? If the answer to any of these questions is yes, then perhaps it is time to “Start Fresh.”

Ok, I know what you’re thinking … There is no way that you can give up what you’ve worked so hard to build. That isn’t what starting fresh is all about. I’m not advocating a career change, but a major attitude change.

Since working for Dr. Gay I’ve heard of many interesting scenarios regarding chiropractors going through challenges to keep or get their practices on the road to success. I’ve even heard of a CA well into her 60’s going back to Chiropractic College to become a Chiropractor. Isn’t it great to see someone so passionate about something in their life that they go for it - no matter what obstacles may be in their way?

Become A Leader With A Positive Attitude

By: William Winch

Success or Failure is caused more by the mental attitude than by the mental capacity. There's a reason that only 5% of people do well and 95% do not. That reason is not talent, money or "being at the right place at the right time." The reason is attitude. Only with a positive attitude can you achieve the results you seek and maintain your position as a leader.

Everything operates on the law of cause and effect. Success can be guaranteed if we live in the right manner. Good attitude = Good result, fair attitude = fair result, and poor attitude = poor result. If you find yourself not closing enough sales, there's not much you can do but keep trying until you get the results you want. If you find some good out of it, even if it's just a lesson learned to not give up, your result will be that you are getting something valuable for your lost time. If you throw a fit and complain for several days that things just are working out in the wallet department, you will have wasted your even more time on something you have no control over.

Each of us shapes our own life based on our attitude, and that determines life's attitude toward us. Begin by focusing on having an optimistic view of yourself. We can't give to others what we don't have. We are so familiar with ourselves that we become our own worst critic. When you reach a goal, pat yourself on the back and realize that not everyone can do what you do. Most people are capable, but don't possess the drive to tap into their undeveloped potential. The drive comes from knowing that you can do it because you have a positive attitude about yourself.

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Coffee Grinds

A rich collection of brewed articles written by Dr. Timothy Gay, which have appeared in Chiropractic newspapers and magazines...

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Sponsors of the January 12 Seminar include:

2008 Ultimate Practice
Seminar Schedule

Seminars Date
Location
Seminar #1
with guest speakers
Dr. Sigafoose & Dr. Gold
Call and mention Practice Caffeine to receive half-off the Registration price :
866-797-8366
Jan. 12
Click for more Details

San Diego

Seminar #2
March 29
Seattle
Seminar #3
May 31
San Diego
Seminar #4
July 19
San Diego
Seminar #5
Sept. 20
Seattle
Seminar #6
Nov. 8
San Diego
For your complimentary Practice Analysis
Click Here

If you would like an opportunity to sponsor a seminar and reach our seminar audience, or would like to organize a seminar of your own - contact Kristi at 866.797.8366 or e-mail her at the link below:


Top 10 Ways to Ensure New Years Resolution Success - (by Gunther Allen)

Surveys show that somewhere in the vicinity of 92% of New Year’s resolutions won’t be kept… Try using the Top 10 Tips below.

1. Write down your resolutions. It's a fact: writing down your goals gives you a higher chance of success.

2. Expect to keep your resolutions by committing to them. Don't think of them as just "good ideas", think of them as a promise to yourself.

3. Tell your friends and everyone that you can trust around you what your resolutions are. If possible have them help you.

4. It is important to have Accountability. What is even better than recruiting help from your friends is hiring professional help to keep you in line.

5. Plan for success and work backwards! Start with the end vision of where you want to be and work backwards to where you are today.

6. Get in shape mentally. It is as important as getting physically in shape. Be prepared to handle your goals by getting rid of the stuff that makes you crazy and adapt a more organized approach.

7. Concentrate on the real goals and dump the rest. If you've written the same goals every year to never accomplished them... what makes you think this year will be different? Envision your resolutions as having real outcomes with steps that will lead you to success.

8. Put Reminders in place. Post goals in your bathrooms, cars, or put reminders in your palm pilot, blackberry and cell phone. Figure out what works for you.

9. Visualize! If you can visualize it - it can happen! So visualize yourself on New Years Eve 2009 with all your goals achieved.

10. If you are a chiropractor or a healer, attend the January 12 Philosophy Forum in San Diego where Dr. Sigafoose, Dr. Gold, and Dr. Gay will be together speaking about the
philosophical foundation of chiropractic!

"The significance of a man is not in what he attains but in what he longs to attain."

— Kahil Gibran

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