Issue #17 - July 2010
Developing the Generational Practice
Nothing is more exciting than hearing the laughter and buzz of a busy office. The music playing in the background, with various conversations going on between patients, the movement of people of all ages coming in and leaving the office, the overall feeling of healing taking place that creates an atmosphere that is not only enjoyable but rewarding as well. This is what the family practice looks like. From little babies and small children being checked all way up to the patients that have worked hard all their lives and are into their retirement years.
The 'I Was Gonna' Syndrome
Now we all know there is no such word as 'frugalize', but the goal is that by the time you read to the end of this article it may at least be a word in your vocabulary. In many cases we have a tendency to over spend in our practices and whether you are new in practice or a doctor with experience in practice there is one adage that we have all heard.
How to Optimize Your Website
When I suggest optimizing your website, I don’t necessarily mean Search Engine Optimization (SEO) or Google Analytics or any other external optimization tools. Internal optimization is just as important as the fancy external optimization. For the most part, you (or your staff) may not even be the one designing, building, and upholding your own website, but that doesn’t mean you can’t take steps to make sure it’s up to the highest standards and is easily viewed and available to patients and potential patients.
Somebody Is Talking;
Is Anyone Listening?
When my father talked to me, he would sometimes ask me, what part of this conversation don’t you understand? I fully understood all that he had said, but I either did not want to face the truth or I was just to lazy to do what he asked over and above suffering the consequences of not listening. Recently, we have had several challenges that have faced our profession and fortunately we have come through these challenges unscathed.
